Borsodi Announces Staropramen 0.0% Limited Run
Borsodi Brewery is making the non-alcoholic Staropramen 0.0% beer available for a limited time, according to a press release sent to the Budapest Business Journal.
The alcohol-free Czech pilsner arrived on the shelves this month and will be available until stocks last at Interspar stores nationwide. The product is also available on Spar's online website.
Consumer demand for non-alcoholic beers in Hungary is steadily growing, with sales of non-alcoholic flavored beers growing by 9% in 2022, according to the Hungarian Beer Producers Association. This trend shows that non-alcoholic products are playing an increasingly important role in the lives of consumers, as more and more people are turning to conscious lifestyles and seeking non-alcoholic alternatives, Borsodi says.
"We often stress that we always keep the needs of our consumers in mind when expanding our portfolio. That's why we felt the time was right to make Staropramen 0.0% available in Hungary, which offers the benefits of non-alcoholic beers alongside the flavors of Czech beers. All this at a time which is also about awareness and the promotion of non-alcoholic products." - said György Spiegel, marketing director of Borsodi Brewery, on the launch.
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