Big Brewers' Sales Reach Pre-Pandemic Levels in H1
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Domestic sales volume of Hungary's biggest brewers in the first half of the year was at the same level as in 2019, before the coronavirus pandemic, Sándor Kántor, the head of the Hungarian Brewers Association said at an event in Budapest, according to a report by state news wire MTI.
Kántor said the warm weather helped boost sales in the summer, but noted that sales in July were down an annual 13%. Data in the coming months will show if this was caused by anything else than price rises. He said he was unsure if sales for the entirety of the year would surpass pre-pandemic levels.
The share of catering establishments in sales fell to around 16% from 30% before the pandemic and recovery in the sector is slow, he added.
Kántor said fruit-flavored products now have an 8% markets share, close to the 10% share in Western countries. In the past two months, monthly sales of alcohol-free beers or ones with a lower percentage of alcohol content came to 15 million cans.
The association data includes sales of Borsodi, Dreher, Heineken Hungária and Pécsi Sörfőzde, as well as of importer Carlsberg Hungary.
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