He also noted their importance for society, addressing a conference organized by the Hungarian Tourism Program Foundation this week. 

Latorcai noted that the tourism sector accounted for more than 13% of GDP.

Deputy State Secretary for Public Collections and Cultural Developments Máté Vincze of the Ministry of Culture and Innovation, said museums had moved beyond their four walls to play a role at festivals, too, boosting their exposure. 

The most prominent festival industry insiders were participating in the conference, dubbed “Event ReStart: Opportunities for Change.”