Fashion Takes Center Stage in Budapest Again With BCEFW

In Budapest

Models: Aliz Menyhért & Zafirah Palma, Visage Management; art direction, production: The Sparkle Content Agency; hair: Ráhel Kis; makeup: Bernadett Titkos; styling: Dora Mojzes; clothes by Cukovy.

Photo by David Ajkai

For the 13th time, the Hungarian Fashion & Design Agency (MDDÜ) will organize Budapest Central European Fashion Week from Jan. 22-28, with the Museum of Fine Arts as the main venue and diverse programs focusing on Generation Z.

“The event will bring a meeting of tradition and modernity, preservation and contemporary spirit to the public,” the organizers said in a press statement.

Budapest Central European Fashion Week has become one of the most influential fashion events in the region, a premier platform for professionals, buyers, designers, and the national and international media to meet, MDDÜ insists.

More than 20 brands will be presented at the 2024 edition. In addition to Hungarian entrants, the public will also be able to see the work of designers from across the region, in line with the aim of the fashion week to act as a bridge between CEE countries on the professional scene.

The central event will provide an opportunity to increase the export activities of the creative industries and will also serve as a springboard for brands to enter international markets. The catwalk shows and collective presentations will be hosted in the Museum of Fine Arts and its surroundings around Heroes’ Square.

Informal Fashion Hub

Last season, the Fashion Hub concept was introduced for the first time. Following the professional practice of international fashion weeks, the free thematic programs offered here present the fashion world more informally.

For 2024, the Fashion Hub returns and will be located in the Hungarian Art and Business building on Andrássy Avenue. The round-table discussions, professional lectures, and workshops on sustainability and technological innovations are explicitly aimed at members of Gen. Z to inspire them toward a career in fashion.

“A key objective of the MDDÜ’s strategy is to strengthen the position of the Hungarian fashion and design industry on the regional stage, and the events organized in this spirit will also enhance the country’s tourist attractiveness,” says Zsófia Jakab, CEO of the Hungarian Fashion & Design Agency.

“The choice of the BCEFW venue is also very advantageous from the point of view of the country’s image, as the interested visitors, international professional audience and media representatives will visit the Museum of Fine Arts, the City Park, Heroes’ Square and the HAB building on Andrássy Avenue, one of the most important tourist centers of the capital,” she adds.

Clothes by Abodi.

About the MDDÜ

The Hungarian Fashion & Design Agency was established in 2018 to provide efficient and structured support to all players in the fashion and design sector along several strategic pillars: to establish professional coordination, improve the availability and commercial opportunities of domestic products, and develop production and education.

To achieve these objectives, MDDÜ organizes annual national events such as the Budapest Central European Fashion Week and the international award-winning 360 Design Budapest exhibition. In addition, Hungarian designers have the opportunity to exhibit and showcase their work at professional events abroad, such as Milano Fashion Week or the Maison&Objet and Milan Design Week fairs.

MDDÜ’s main tasks include strategic cooperation with professional organizations, increasing exports and supporting the professional development of Hungarian brands through mentoring programs. The agency’s main objective is to integrate the Hungarian fashion and design industry into the international professional circuit and, in the longer term, to transform Budapest into a regional center, strengthening the country’s image.

About Budapest Central European Fashion Week

The Budapest Central European Fashion Week has been held twice a year since its creation in 2018. The event has become a prime meeting point for the general public, buyers, designers, influencers, and national and international media in the region. BCEFW’s events contribute to Hungary’s tourism attractiveness and the growth of the national economy, provide visibility for Hungarian brands and can generate international orders.

This article was first published in the Budapest Business Journal print issue of January 12, 2024.

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