Seyu’s Cloud-based Fan Engagement Solution Makes OTT Award Shortlist


The Dutch-Hungarian digital sports technology company was nominated for OTT’s "Best Startup Tech Company" award, among other pioneers in the sports broadcasting and streaming industry, according to a press release sent to the Budapest Business Journal.

Europe’s OTT Summit returned to Madrid for the sixth occasion to connect more than 1,000 sports industry professionals. The three-day event gave place to talks and roundtable discussions about the rapid growth in the sports broadcasting and OTT (over-the-top media services) sectors, new technologies, and how they are shaping the future of sports. The organizers’ goal was to give global recognition to innovative companies that combine sports and business.

The summit took place between November 29-December 1 in Madrid’s Meliá Castilla hotel. The winners were announced on November 30 after the second day of the event, during an exclusive gala dinner held at the venue.

To ensure a fair, impartial, and independent process, SportsPro recruited an expert panel of judges, consisting of senior OTT stakeholders, broadcasters, and technology leaders from organizations like Turner Sports, Microsoft, BT Sport, European Tour, FIFA, and more.

Dutch-Hungarian sports tech startup, Seyu was competing in the category of "Best Startup Tech Company", an award that recognizes the most impactful tech newcomers in the OTT industry. The shortlist included impressive names, such as YBVR, a company creating an immersive streaming platform for Live Events in the Metaverse; or Griiip, a cloud-based startup that is changing the motorsport industry from the ground up, and other key players of the European sports tech scene.

Leading the Way in Digital Fan Engagement

Seyu creates a fully customizable, digital sports technology solution that boosts fan engagement and strengthens brand recognition by bringing fans closer to their favorite teams and players. Today, some 99% of fans follow sports events remotely, the press release notes.

Via Seyu’s platform, fans can submit branded selfies along with cheering messages, which are then displayed on LED screens around the stadium, live streams, and social media channels. Thanks to their solution, sports enthusiasts have the chance to enjoy a memorable matchday experience and connect with other fans — no matter where they are in the world.

Seyu has already been part of dozens of successful collaborations and hundreds of sports events on a global scale with its digital core product for digital screens at sports venues, creating a bridge between remote fans and their beloved stars. However, Seyu’s OTT/broadcast solution was only deployed at a handful, but rather renowned sports events, where it proved to be just as dazzling. A recent example is their partnership with Betmotion and the Liga Nacional de Basquete of Brazil. They joined forces for the Brazilian Basketball Championship Finals to bring fans closer to the action.

The Seyu team also joined forces with LaLiga to provide a real-time moderated channel for Real Madrid and Barcelona fans to show their devotion on Spíler TV’s screen (Hungarian broadcasting rights holder) during El Clásico this year.  

As Jesús Pizarro, LaLiga delegate in Hungary complimented on the collaboration: “Seyu helped us locally generate much more buzz, before, during, and even after the event, and around the match itself. They made it all more engaging, by adding the digital aspect to the event.”

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