Budapest has been declared the fourth "Most Instagrammable" European travel destination in 2019, according to a list compiled by global travel site Big 7 Travel.
Only three destinations - Dubrovnik in Croatia, Iceland, and the Scottish Highlands - were ranked ahead of the Hungarian capital on the list.
According to Big 7 Travel, the final results were ranked in order of their visual allure and popularity on social media. Big 7 Travel also includes the seven best spots to visit in each destination for a guaranteed amazing Instagram photo. The winners were chosen via a comprehensive scoring system that analysed the amount of hashtags per destination, survey results of Big 7 Media’s 1.5 million audience, and votes by a panel of travel experts.
Additionally, the site also picked the seven best photo opportunities in the top 50 locations. In the case of Budapest, these are named as the Széchenyi Thermal Baths, Fisherman’s Bastion, New York Café, Aria Hotel, Széchenyi Chain Bridge, Vintage Garden, and Jewish Quarter Street Art.
The full list of the "50 Most Instagrammable Places In Europe 2019" is available here.
Big 7 Travel says that Instagram as a social media platform shows no signs of slowing down, as 67% of people surveyed by the Big 7 Media Group said they have visited a new destination after seeing it on Instagram, while 61% of people booked a specific hotel after seeing it on their Instagram feed.
Furthermore, a growing number of tourists are using only Instagram for travel recommendations, with 33% of respondents saying they researched their upcoming holiday destination via their Instagram feed. With 77% of people surveyed taking between two and five holidays a year (including weekend breaks), the most popular travel content on social media includes "bucket list" experiences and luxury hotels.