The pandemic, war, and economic challenges of recent years have had a strong impact on both the employers' and employees' sides; for 74% of companies, it means a concerted effort to retain the existing workforce; for 43%, it implies onboarding and strengthening commitment, and for 61% it makes recruitment the biggest challenge.

Some 33% of the respondents plan to spend between HUF 20 million and 150 mln, 54% plan to spend less than HUF 20 mln this year, but only 13% answered that they either don't know how much they would spend or didn't have a budget allocated for employer branding.