Findings from the study suggest that the internet is becoming the most widely used source for planning oneʼs holiday, as only 12.5% of Hungarians look for offers through travel agencies and 15% search for detailed information via agencies, by phone call or in person.
The study finds that approximately 15% of Hungarians find the internet indispensable for planning their holidays and 8% consider it a priority to have an internet connection while traveling.
When choosing accommodation, 62% of Hungarians consider the price a chief consideration, while the second most important factor is the opinions of friends and online reviews influence 32% of respondents.
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