According to a report by eKapija, Continental decided to invest in the factory following the excellent performance of its research and development (R&D) center for vehicle interior and safety control systems in Novi Sad, Coringa said. Continental opened its R&D center in Novi Sad in March 2018 and has hired about 500 engineers so far. The company operates a plant for pipes and pipe systems for vehicle powertrains in Subotica, in northern Serbia.