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The draft will be submitted to the Economy and Energy Ministry, agency head Olivér Csendes told journalists earlier this week, adding that Hungary’s tourism sector needs to return to a growth path.
Including multiplier effects, tourism contributes more than 14% of Hungary’s GDP, he said.
The strategy will establish performance benchmarks and identify the forms of tourism Hungary should prioritize. Work is also underway on a revamped support system, a country branding campaign and the structure of tourism destinations.
Csendes said an independent law firm is reviewing support awarded to 21,000 projects under the previous government.
He also outlined plans for closer cooperation between Hungary’s tourism representatives abroad and attachés at diplomatic missions to improve cost efficiency and flexibility.
Addressing labor shortages will be another priority, with vocational schools involved in those efforts. The accreditation system will also be reviewed, and sustainability criteria introduced.
Botond Boros, head of Visit Hungary, said the National Tourism Data Supply Center (NTAK) sector database needs updating, while data reporting requirements for catering businesses should be streamlined.
AI-based forecasts covering two-week and two-month periods will be fine-tuned to improve their accuracy, he added.
Visit Hungary marketing head Zoltán Horváth highlighted the effects of the stronger forint, geopolitical risks and supply-side constraints on the sector.
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