Pek-Snack reported consolidated revenue of HUF 12.7 billion for 2025, broadly unchanged from the previous year. After-tax profits rose to HUF 619 million from HUF 589 mln, while the company reported a 19% EBITDA margin, including one-off items. Exports accounted for 42% of revenue, up from 38% in 2024.
The new markets added in 2025 were Austria, Bulgaria, and Slovenia. They join Bosnia and Herzegovina, Croatia, the Czech Republic, Serbia and Slovakia, as well as Hungary. Croatia remains the group’s largest foreign operation, contributing 30% of revenue in 2025, while the other international markets provided a further 12%.
The results describe a company that has kept its domestic foundations while steadily building a regional business. Originally a family-owned business based in Igal, 156 km southwest of Budapest by road, the firm has produced frozen bakery goods since 1998 and began supplying Croatia the following year.
Oriens, a Central European private equity and industrial holding company headquartered in the Hungarian capital, acquired the business in 2015. Entry into the Slovakia and Bosnia and Herzegovina markets followed in 2021, the Czech Republic in 2022 and Serbia in 2023.
Pek-Snack’s route to consumers combines franchise outlets with retail partnerships. In Hungary, the company works with more than 1,400 franchise partners, while it also supplies local and international chains, including Aldi, Coop, Lidl, Spar, Tesco and Tom Market. Frozen goods are distributed to outlets and baked near the point of sale, allowing partners to offer fresh products without maintaining a full production bakery.
For the group, the commercial value is not limited to distribution scale. The model keeps products close to consumers while creating a regular feedback loop about tastes, product mix and outlet-level demand. Pek-Snack says it supports franchisees through product development, innovation and joint sales campaigns, designed to keep the network competitive while allowing the range to follow customer preferences.
Tamás Tóth of Baranyi Kft., one of the company’s franchise partners, says the cooperation had been “extremely successful.” He adds that his annual turnover has “increased significantly” since Pek-Snack products were introduced, and that the company has continued to broaden its selection in response to customer demand. It is a partner assessment rather than an independently audited measure, but it illustrates the commercial logic Pek-Snack is trying to repeat across a much larger network.
Zoltán Novák, the group’s managing director since July 2023, when he joined from American multinational confectionery, food, and beverage company Mondelez International, said the higher result and international expansion confirm the resilience of the Pek-Snack model. The company argues that multi-channel regional sales, flexible product development, and consumers’ growing preference for frozen bakery goods finished on site support stable long-term earnings capacity.
Production capacity is a central part of that model. Pek-Snack employs about 350 people and operates a 6,000 sqm factory in Igal, where it produces tens of millions of frozen bakery products each year. Investments in 2021, including an automated production line and proofing and blast-freezing equipment, expanded capacity by around 40%, according to the company.
That base matters as the business moves into more markets. Food exports require reliable delivery, a consistent product range and food-safety standards across multiple countries and sales channels. Pek-Snack operates under the International Featured Standards food-safety scheme and says its production process includes regular controls, metal detection and hazard analysis and critical control points (HACCP) procedures.
The company does not appear to be resting on its laurels following the success of 2025. The management is considering raising capital through the financial markets, together with the owners, to finance the next wave of regional growth. It has not yet set out a timetable, target amount or preferred source of funding, but the prospect is notable for a company whose expansion has so far been built through production investment, franchise development and step-by-step entry into neighboring markets.
New funding could support working capital for wider distribution, equipment and production upgrades, product development, and the costs of building a larger position in new territories. It could also give the group greater room to manage the operational complexity of working with different retail partners and franchise systems across the region.
Pek-Snack is also using operational changes to address environmental pressures. Under a packaging-weight reduction program, the company replaced the cardboard packaging used for its doughnuts, cutting the waste generated by 15%, according to company figures. The Igal site has its own wastewater pre-treatment plant, and waste heat from the freezing system is used to heat water.
The key question is whether Pek-Snack can turn its current geographic presence into a larger, more diversified export business without weakening the operational discipline behind its latest results. Foreign markets already account for more than two-fifths of revenue, Croatia is a material contributor, and three additional countries were opened in a single year. Revenue has remained steady, but the shape of that revenue has become increasingly international.
The next phase will test how far the model can travel. Pek-Snack has a production platform, an established franchise base, relationships with retail chains and evidence that its frozen, locally finished products can work outside Hungary. What it now needs is financing and execution to convert a nine-country footprint into sustained, profitable regional scale.
This article was first published in the Budapest Business Journal print issue of July 31, 2026.
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