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Zoltán Guller noted that the number of guests was double the population of Hungary. He said passenger numbers at Ferenc Liszt International had reached a record 19 million in 2025.
Guller said that the number of foreign tourists and domestic travelers who stayed at tourism accommodations were about the same. In the capital, the number of foreigners reached 7 million and the number of Hungarians was over 1 million, while foreign visitor numbers came close to 3.5 million and the number of domestic travellers reached 9 million at destinations in the rest of the country, he added.
Destinations around Lake Balaton drew 3.4 million guests, including over 2.5 million domestic travellers. Accommodations around the lake generated revenue of around HUF 218 billion. Arrivals from Germany, Romania, Poland, Italy, the United Kingdom, Czechia, Austria, Slovakia, the United States and Spain made up the most bookings.
The number of guest nights in Hungary reached 48,920,000 in 2025, up from 46,650,000 a year earlier. Spending using Szép voucher card balances reached HUF 492 bln in 2025.
Szép card top-ups came to HUF 499 bln.
Guller said the most important goal in future was improving quality and drawing more big-spending tourists, rather than boosting the overall number of travelers. He also said Budapest needed to boost capacity in the three- to four-star hotel category to meet demand.
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