GVH said Ryanair DAC appears to mislead consumers and use so-called “dark patterns” to pressure buyers into selecting more expensive fare packages.
The authority noted that Ryanair’s Hungarian-language website fails to adequately and promptly inform customers purchasing round-trip tickets or tickets for multiple passengers that fare package options and certain optional service fees must be paid separately for each leg of the trip and for each passenger.
GVH suspects the airline misleads consumers by displaying the prices of its “Regular,” “Plus,” and “FlexiPlus” fare packages, along with optional services such as “Priority Boarding and 2 Hand Bags,” “10 kg Checked Baggage,” “20 kg Checked Baggage,” and “Security Fast Track, ” in a way that could lead them to make purchases they might not otherwise choose.
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