Márton Kalavszky became an assurance partner where he will manage an expanding portfolio of clients with a focus on locally owned, listed groups in the Consumer, Industrial Products, and Financial Services sectors.
His strategic focus is on transforming audit processes through automation of repetitive, low-value tasks, integrating AI and utilizing open-banking solutions to enhance audit efficiency and quality, subsequently creating added value for PwC clients across CEE.
In addition to his role as a part of the CEE transformation team, he will continue to serve as the CEE Assurance Technology Leader, overseeing audit tools, technologies, and internal AI use. He will sustain his oversight of data initiatives within Broader Assurance Services in Hungary, delivering comprehensive data solutions to clients.
Kalavszky began his professional career in 2006 and joined PwC in 2015. He holds a degree from Budapest Business School, College of Finance and Accountancy, and is a fellow member of the Association of Chartered Certified Accountants as well as a registered auditor in Hungary.
Péter Lajtai was appointed joint consulting and broader assurance services (BAS) partner in Hungary taking cross-functional roles to further evolve business areas requiring a robust One Firm approach.
His responsibilities include modernizing CFO-related areas through digitalization strategies and capitalizing on data assets and AI with business and technology consultancy. These services aim to enhance data-driven organizational operations via targeted implementation.
As Data & AI Platform leader, Lajtai will maintain a focus on local key clients, while fostering collaborations within and outside PwC, both locally and internationally, prioritizing large client partnerships.
He joined PwC in 2011 and spent five years in BAS before joining the Consulting team nine years ago.
He holds an MSc degree in Management and Leadership from the Corvinus University of Budapest.
Kornél Szeőcs steps into a leadership role in expanding the tax and legal division as a partner. He will oversee the VAT advisory area in Hungary, guiding four teams, while supporting the unified client and market approaches of PwC as the “One Firm” strategist.
Since joining PwC in 2010, Szeőcs has leveraged his innovative approaches to transform VAT advisory services into technology-driven offerings and has been instrumental in developing e-invoicing and e-archiving solutions.
His career includes work in Switzerland, Romania, and Serbia, collaborating with local teams to implement CEE e-invoicing solutions. Kornél holds a law degree from Pázmány Péter Catholic University, and studied for his masters’s degree at Jean Moulin Lyon 3 University. He is a certified tax advisor and holds a Master of Laws degree in International and European Taxation from Eötvös Loránd University.
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