The transition follows new importer partnerships with Nic. Christiansen Group in Denmark and Hedin Mobility Group in Finland.
Since January 1, 2025, Nic. Christiansen Group is the private importer of Ford products in Denmark, while Hedin Mobility Group will assume the same role in Finland from April 1, 2025. These markets will now be coordinated by Ford EDM, operating under Ford’s regional office in Szentendre, Hungary, led by managing director Viktor Szamosi.
With the inclusion of Denmark and Finland, the Nordic Cluster has been newly formed under the leadership of Balázs Szűcs, appointed as Nordics Cluster Lead. This cluster complements existing operations in Sweden, which joined the EDM portfolio in 2021.
Ford EDM’s remit now spans 24 markets, coordinating private importers in regions such as the Baltic States (Estonia, Latvia, Lithuania), Central and Eastern Europe (Slovakia, Slovenia, Croatia, and Bulgaria), and Southern Europe (Cyprus and Malta). The portfolio also includes significant markets like Ukraine and Serbia.
“Distribution channels in automotive are changing dynamically across Europe parallel with the changing market, while in line with current trends, the new importer partnership in Denmark and Finland fits perfectly into Ford EDM’s operations, with further expansion of the business coordinating European direct markets. I am particularly delighted that our colleagues are managing the EDM markets from Hungary, at Ford’s regional office in Szentendre, currently working together with 12 importer partners and operating more than 200 dealerships,” said Viktor Szamosi.
Ford EDM achieved nearly 31,000 new car sales in its distribution markets in 2024. With the addition of Denmark and Finland, this volume is expected to surpass 50,000 vehicles annually.
In Hungary, Ford has also solidified its position as a leading car brand, ranking third across all segments in 2024 with 14,128 new vehicle registrations and a 9.3% market share.
The Szentendre office plays a pivotal role in Ford’s global operations. Together with Ford Business Solutions Hungary, nearly 700 employees support the company’s car sales processes worldwide.
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