From Jan. 1, 2025, Vodafone Hungary and Digi have been merged into the One Magyarország Zrt. brand, while the business and enterprise services of Vodafone, Antenna Hungária and Invitech will be marketed under the One Solutions sub-brand.
The telecoms company is now present in 98 municipalities across the country with 135 stores, following the merger of the former Vodafone and Digi shops. They will be rebranded by the end of January and gradually renewed over the course of the year. One Hungary claims they represent an entirely new concept not only in terms of image but also in customer service.
“With the introduction of the One brand, we want to offer our customers the best possible service tailored to their individual needs,” said Tamás Bányai, CEO of One Hungary, at the Westend store opening ceremony.
“Our aim is to be the first choice among Hungarian telecom operators for residential and, of course, business subscribers. This is the goal that guided us when we created the new concept for our business network and […] our new home services portfolio. We want to provide the best quality and most affordable services available on the market from a single source,” he added.
The One stores are designed around a concept focusing on the customer experience from the first moment, including fast and efficient professional assistance.
“We broke away from the traditional telecoms store design, instead working with international experts KVB Design of London, Room Design Studio and the 4iG team to create a space concept that is characterized by simplicity, clarity and transparency,” said Richárd Csáki, deputy CEO of One Hungary, Sales and Commercial.
“We have created three zones, each with a different service focus, to serve our clients as conveniently, quickly and efficiently as possible, following our philosophy of ‘supportive expertise.’ It is of utmost importance to us that our customers feel comfortable […] and receive all the support they need to find the best solution for them.”
The visual design of the new store space “aims for simplicity, naturalness, clarity and transparency, while all elements are designed to enhance the customer experience,” One says. Customers can try out and learn about the latest devices, grouped by manufacturer and their accessories, while getting expert help and simple and quick solutions in-store.
One Hungary has also unveiled its new home services portfolio and residential tariffs, which combine the benefits of the former Vodafone and Digi services.
The highlight of the home services is Gigabit speed internet. As a result of continuous network upgrades, the operator says it will soon be able to make its Gigabit speed network available to more than two million households. Customers will have download speeds of up to 1,000 Mbps with the Home GigaNet tariff package and WiFi6-enabled devices for up to HUF 7,490 per month.
One offers innovations in television and combined television packages, including fixed internet service. Customers can choose from two basic TV packages but can personalize different versions of the packages with streaming content.
Customers can watch 114 linear channels for HUF 8,490 per month in the TV Family offer. The package also includes a program replay function, allowing customers to replay selected programs for up to seven days, and subscribers can record and store programs for up to 90 days at no extra charge.
The TV Family package also offers unlimited access to the Premium package of the RTL+ streaming platform. This makes One the only telecom operator in Hungary to provide the complete RTL+ Premium package at no extra charge, the company claims. Customers can now access UEFA soccer matches, including Champions League, Europa League and Conference League games, as well as RTL’s exclusive in-house content, international films and series at no extra cost.
Customers receiving TV and fixed internet services from One will be given an extra discount. For example, they can get the Home Giganet 1,000 and TV Family package offer for HUF 11,490 per month, which can be reduced to HUF 9,192 per month with a discount from the operator.
While customers will find some packages under a different name, One says the content and tariffs will be the same as the previous Vodafone and Digi tariff packages. The operator has, however, prepared an offer for existing customers: subscribers with a Vodafone or Digi fixed line service can now choose a mobile subscription with unlimited data and calls on the landline for just HUF 9,990, which it claims is one of the best unlimited offers on the market today.
The operator also has something new in store for its top-up card customers. Also launched on Jan. 1, the new Tuti Top-up card service is available to new customers with a starting SIM card package of HUF 1,500 and offers flexible, simple solutions with no extra charges.
The starter package includes 3 GB of mobile data and 10 minutes of talk time (both of which can be used within 30 days) at what One says is “ an exceptionally low price” of HUF 19 per minute. The operator also offers customers 60 minutes of talk time every Monday at no extra charge and 100 MB of usable mobile data per month.
Customers can choose between data and voice options according to their personal preferences, and their SIM card remains valid for one year without recharging. Top-up cards are delivered free of charge by courier to the address of the customer, allowing them to complete the transaction fully online.
This article was first published in the Budapest Business Journal print issue of January 10, 2025.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
