The sectors with the highest number of crises were public life (158), transport (54), and healthcare (44). The leading causes of these crises were accidents and malfunctions (90), crime/cybercrime (61), and stakeholder objections (56). The analysis found that 66% of crises were quickly resolved, while 136 cases, or one-third of the total, were protracted.
This fifth edition of the Crisis Map series, which began with the 2016 report, includes a special chapter analyzing communication trends during the COVID-19 years. The study also highlights the growing role of social media in crisis communication.
The research indicates a significant increase in severe, destructive, and long-term crises from 2016 to 2019. In 2023, critical and catastrophic cases made up 39% of the total. Additionally, there was an uptick in protracted crises, indicating extended communication efforts by companies.
Key crisis communication cases were scrutinized across various industries. Notable examples include the passenger-unfriendly information practices of an airline and the national railway company, a news embargo on battery factories, miscommunications regarding workplace accidents involving actors in the cultural sector, and a series of cyberattacks on 50 online media portals that threatened freedom of expression. Conversely, the report praised the financial and technology sectors for their professional communication, citing the successful 3G phase-out campaign and effective regulatory action against booking.com's market dominance.
The editors of the 2023 Crisis Map are experienced corporate communications and public relations professionals from agencies and companies in HuPRA’s crisis communication department, including András Bánki, senior consultant, Noguchi; Kornél Bőhm, communication consultant, partner of Impact Works; Attila Csonka, senior marketing manager, Gránit Fund Management; Dóra Horváth, head of PR division, Salt Communications; Mónika Horváth, senior PR expert, Magyar Posta Zrt.; Ildikó Panulin, head of corporate communications department, Szerencsejáték Zrt.; Dániel Gergő Pintér, head of corporate communications, PR and CSR, BioTechUSA-Group; Nóra Somogyi, head of public relations, Positive Adamsky; András Szántó, account manager, Noguchi; Katalin Szekszárdi, communication and PR expert; Réka Szondy, communication consultant, Well PR; Gabriella Tüske, senior account director, Well PR; and Dóra Vas, crisis and disaster communication consultant, MatrixPR.
Observer, the professional partner of this publication, has made its extensive database available to the editorial team. The 2023 Crisis Map can be downloaded in Hungarian from HuPRA’s website: https://krizisterkep.mprsz.hu/
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