It examined the advertising spending and financial data of nearly a hundred of the largest advertisers, supplemented with data from Kantar Media Adex and Nielsen's audience measurements.
According to the analysis, the most prominent companies spend barely 0.5% of their turnover on media buying in the Hungarian advertising market.
In 2022, the total was barely 0.4%, down from 0.7% in 2021, while in 2006, it accounted for 1.6%.
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