An NMHH review of three international streaming platforms (Disney+, HBO Max, Netflix), two Hungarian ones (RTL Most, TV2 Play), and two Hungarian video sharing platforms (Jobbmintatv.online, Videa.hu) show 2.63 million used at least one of the platforms every week. Around 4.16 million people – over half of the internet users in Hungary – used the platforms at least once a month.
Users watched content for two-and-a-half hours a week and for close to seven hours a month.
NMHH acknowledged that including content watched on smart TVs would "certainly boost user numbers further".
The review, conducted in April-June, showed Netflix and Videa were the most popular streaming platforms in Hungary, each with about 1m users. HBO Max and Disney+ each have about half a million users, while Jobbmintatv.online has close to 300,000 regular users.
Around 46% of Hungarians between the ages of 16 and 29 stream content from the platforms on their mobile devices and PCs each week. The ratio stands at 40% for the 30-59 age group and 32% for people between 60 and 75.
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