Spending on original content grew 36% to HUF 5.3 bln. The TV2 media group includes the television channels TV2, Super TV2, FEM3 and PRO4.
Hungarian news reports suggested earlier that the progressive advertisement tax favored TV2 over chief rival RTL Klub, as the latter was alone in the highest bracket, forced to pay 50% on its ad revenue. The German RTL Group company filed a complaint to Brussels and said that the tax was intended to pressure the station into better government news coverage – and that it put its Hungarian business in a “structurally loss-making position”. The government recently drafted an amendment that would put a 5.3% upper limit on the tax.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
