The new amendment to the act on the advertising tax sets the top taxation rate at 50%. RTL Hungary is the only media company in the country that falls in the 50% bracket; all other competitors pay a much lower rate. The Advertisement Tax Act was adopted in June 2014 by the Hungarian parliament in a process that spanned nine days and involved no external consultation.
The government earlier announced that it would withdraw the advertisement tax, as it was dubbed “ineffective”.
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