Revenue from television advertising fell but revenue from advertising on radio inched up last year, István Ottó Nagy, who heads consultancy Ernst and Young, said at a press conference on Thursday.
Revenue from television advertising fell 6% to HUF 54.9 billion, but revenue from radio advertising edged up 2% to HUF 4.6 billion last year, Nagy said.
The data was based on a survey of 52 television broadcasters and four radio stations, said Levente B. Málnay, chairman of the Hungarian Electronic Program Services Association.