“We like to be pioneers in appearing on different platforms, so we were among the first to appear on Tinder and Snapchat as a financial institution, and we were the first to advertise on Reddit. We have been advertising on TikTok since 2019, and the next stage of this campaign is the launch of our own channel. Our new mobile application also provides a great opportunity for entering the platform, and according to our plans, 2-3 new videos will appear here every week,” shares Nóra Horváth Magyary Voljč, K&H's communications director.
After advertising on TikTok for a long time, the financial institution launched its own channel on TikTok on August 15, uploading content about its mobile banking app.
According to a statement from K&H, it was not by chance that K&H chose mobile banking functions for the content appearing on the TikTok channel, as more and more people are using the financial institution's mobile bank. The number of users has doubled since 2020, and in addition to financial matters, non-banking services are also available in the application.
The new functions of the new mobile banking and the digital mobile banking assistant named Kate, will also be available through K&H's TikTok channel.
The topics of the first few videos include recalling a forgotten PIN code in mobile banking, an ATM search function, a discreet way to prevent unauthorized people from seeing the account balance and taking out travel insurance in mobile banking. K&H launched the channel after several months of preparation, and the financial institution cooperates with Mindshare in preparing the content.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
