It may seem appealing to employ fewer customer service agents or have a chatbot present service options to clients, while AI handles their complaints. However, digital transformation shouldn’t be just about short-term cost savings; companies that prioritize this approach risk compromising customer satisfaction.

To lead its digital transition, currency exchange and foreign payment specialist Akcenta has appointed Jiří Truhlář as chief information officer (CIO). Truhlář, who brings extensive experience from leading digital strategies at Slovenia’s largest banking group, NLB, joins Akcenta’s board to oversee its domestic digital transformation. At NLB, he implemented cloud solutions and cybersecurity measures, integrated two banks, launched a new digital banking interface, and spearheaded cloud technology projects.

With ambitious plans for Akcenta, Truhlář aims to position the company as a leader in innovation and digital technology, providing exceptional services that exceed customer expectations. His responsibilities include enhancing digitalization and speed on Akcenta’s online platforms. Among these initiatives is a new tool to make logins to Akcenta’s online banking faster and more secure, enhancing an already customer-friendly platform that offers free services, simplified international transfers, and automatic exchange rate tracking for future transactions.

Unlike some competitors, Akcenta maintains its sales representative network alongside digital solutions. This approach ensures that representatives can respond promptly and seamlessly to customer inquiries, offering assistance that aligns with their needs. Personal connections, especially valuable for small businesses using Akcenta’s specialized services, enable smoother transactions and add a level of service that banks may not provide.

This blend of customer trust, personal service, and cutting-edge digital solutions continues to strengthen Akcenta’s customer-centric approach. While many companies offer promising products, Akcenta’s focus on digitalization underscores its commitment to serving customers above all.