The nomination means the business qualifies for evaluation by the WSA 2022 jury alongside more than 350other international digital innovations, from Canada to Indonesia and Finland to Mozambique.
Sharity Impact founders Farkas Bársony and Arnold Bujdosó developed an app that provides an innovative online impact marketing channel/platform, which they say is a first in Hungary and the region.
Marketing activities like watching ads or videos are given a direct social and/or environmental impact (hence the term “impact marketing”). The app connects givers with charity organizations and establishes what the founders call a new Sharity Transparency Standard (STS) forthem and their activities.
Users registered in the app can “donate money without money” by simply watching a short video, with theadvertiser paying a donation for each view directly to a charity organization or campaign. No commission is deducted from the donations, whether with cash or via watching a video in the app.
“Sharity Mobile Application Inc. Co. (Sharity Zrt.) is unique in that the social goal/impact was defined first, then the business model (including the “impact marketing”) was created around it using the latest digital technology,” says co-founder Bársony.
The WSA 2022 nominees were evaluated based on seven criteria: Content, Functionality, Design, Technology, Innovation, Impact, andValue.
National experts select the WSA nominees from more than 184 UN member states. They nominate up to eight projects for each country, one foreach of the WSA categories.
“The WSA nominees for 2022 show the richness, diversity, future, and innovation of digital solutions on aglobal scale and prove how digital technology can improve society in each corner of the world,” Bársony adds.
The World Summit Awards is a global initiative within the United Nations World Summit on the Information Society (WSIS). WSA is the only ICT event worldwide reaching digital-driven social impact communities in more than 180 countries. Ithighlights digital content that improves society and focuses on local content with a global relevance.
This article was first published in the Budapest Business Journal print issue of November 7, 2022.
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