GVH launched an investigation at the end of last year against distributors of BrightWhite home teeth whitening systems because it believed their advertising practices could mislead consumers in several ways.
According to the National Center for Public Health, the products are banned from circulation, so GVH suspected the advertisements falsely give the impression that they are legally marketed. In February 2021, to prevent consumer harm, the GVH temporarily banned the promotion of the product until the investigation was completed.
However, the competition authority found that the companies continued to sell the product on a new website, under new EU product registration numbers, and ultimately extended its previous decision, prohibiting the promotion of all BrightWhite teeth whitening products.
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