Zwack Unicum previously supported similar projects, including urban micro forests in Budapest and Kecskemét. The company says it sees tree planting not only as a way to improve air quality and urban biodiversity but also as a symbolic gesture toward future generations.
The inaugural National Tree Planting Day coincided with the first day of meteorological spring (astronomical spring starts on March 20 with the vernal equinox). Launched by the 10 Million Trees Foundation, the movement calls on individuals, families, communities, and businesses to plant trees nationwide.
The collective effort is driven by the belief that small, tangible actions can contribute to a greener future. National Tree Planting Day seeks to establish a new tradition in Hungary, encouraging widespread participation every year on the first Saturday of March.
Participants from all walks of life, families, students, corporate teams, and community groups, took up shovels and planted trees in their gardens, public parks, and urban spaces. The goal is to maximize the number of trees planted in a single day, supported by the foundation’s botanical and ecological expertise. The initiative has garnered widespread backing from well-known public figures, artists, municipalities, and corporations.
Zwack Unicum has a history of supporting urban reforestation projects in partnership with 10 Million Trees, including the planting of Miyawaki micro forests at Boráros tér and Nehru Park in Budapest, and the Pentagon Forest in Kecskemét. These compact, densely planted green spaces are designed to improve urban air quality and biodiversity while absorbing industrial-scale levels of CO₂ within two to three decades.
Beyond its direct ecological benefits, tree planting is a symbolic act of long-term responsibility. By engaging in the initiative, Zwack emphasizes that trees planted today will contribute to a healthier, more livable environment and leave a lasting legacy for future generations.
“At Zwack Unicum, we believe that the actions we take today shape the future, whether it’s the legacy of a family-owned company or the planting of a single tree,” says Dávid Gábor Kovács, marketing director of Zwack Unicum Nyrt.
“As a responsible business, we are committed to sustainability and environmental protection, and participating in National Tree Planting Day is more than just a corporate initiative for us. It’s a gesture toward future generations, a reminder that long-term values are built through collective effort. The trees we plant today will stand for decades, providing shade, purifying the air, and symbolizing our dedication to a sustainable future,” Kovács adds.
This article was first published in the Budapest Business Journal print issue of March 7, 2025.
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