BBJ: We live in a world where companies are desperate to retain their skilled workforce. One route to this is through supporting employee well-being and health. How can healthcare companies such as Affidea help with this?
Emese Garamvölgyi-Veréb: In today’s competitive labor market, employee well-being is no longer just a human resources topic; it is a strategic business driver. Companies increasingly recognize that investing in the long-term health and well-being of their people directly enhances employee retention, engagement, and productivity.
At Affidea Hungary, we support this approach with fully integrated corporate health solutions. Beyond the mandatory occupational health services, we offer preventive screenings, mental health support, lifestyle and well-being programs, as well as on-site health days and workshops. These services reduce sick leave, boost workplace satisfaction, and strengthen employer branding, creating measurable business value.
More companies choose us because we provide a comprehensive package under one roof, allowing them to implement a cohesive, long-term corporate health strategy. We work closely with our partners to design customized programs that fit their workforce’s unique needs.
BBJ: What are the most popular corporate packages you offer? Has this changed since Affidea entered the market here?
EG-V: The most sought-after corporate packages today are those that combine occupational health with preventive screenings and well-being services. Our partners are particularly interested in health screenings that focus on early detection of cardiovascular risks, diabetes, cancer, and mental health conditions.
In recent years, we’ve seen a growing demand for mental well-being support, including stress management workshops, psychological counselling, and burnout prevention programs. Younger employees, in particular, expect employers to support their holistic well-being, not just provide basic medical checks.
Since entering the Hungarian market, Affidea’s offering has evolved from standalone services to fully integrated programs. We now help our partners design long-term health strategies that fit their organizational culture and employee demographics. The trend is clearly moving toward personalized, flexible solutions that can be tailored for each company and even each employee.
BBJ: Affidea provides specialist healthcare services across Europe. Could you tell us more about your footprint in Hungary? How long has the company been present, how many staff do you have, and what services do you offer here?
EG-V: Affidea has been present in Hungary since 1991. Over the past three decades, we have grown to become one of the country’s leading providers of diagnostic imaging, outpatient care, and corporate health services.
Today, Affidea Hungary operates with several hundred dedicated healthcare professionals, including physicians, radiographers, nurses, and support staff, across our nationwide network. We provide a comprehensive range of services, including advanced diagnostic imaging (MRI, CT, X-ray, mammography, and ultrasound), outpatient specialty care, occupational health, corporate health screenings, and mental well-being support.
Affidea operates 11 clinics, of which six are located in hospital areas, providing diagnostic imaging services financed by NEAK, the National Health Insurance Fund. Additionally, we have five complex, private clinics based in Budapest. Beyond this, we have a nationwide coverage for occupational health services. Our goal is to bring high-quality healthcare closer to where people live and work.
With a focus on patient-centered care, we offer fast and efficient diagnostic pathways and seamless care coordination. This integrated approach enables patients to access the right healthcare services quickly, minimizing waiting times and health-related absences.
Future expansion plans primarily include introducing new services and treatments in our existing diagnostic and outpatient clinics, as well as expanding our corporate health services at company sites nationwide. We also plan to enhance our mobile health service portfolio to provide on-site screenings and health programs directly at workplaces.
BBJ: In the fall of 2019, the firm strengthened its private outpatient service portfolio in Budapest by acquiring Medical Service Budapest (MSB) Kft. How much has Affidea invested in Hungary to date, and what are its future growth plans? Do you have further acquisition targets?
EG-V: Affidea has invested approximately EUR 50 million in Hungary to date, primarily in expanding our diagnostic imaging infrastructure, advanced technologies, and outpatient services. The acquisition of MSB in late 2019 notably enhanced our outpatient care capabilities, complementing our existing diagnostic portfolio.
Looking ahead, we plan to further expand both organically and possibly through acquisitions where they fit our strategic goals. We are actively exploring opportunities to widen our services in all areas of operation.
Our priority is to maintain the highest medical standards while increasing accessibility to integrated health solutions. We are also investing in digital solutions to improve patient pathways and health outcomes.
BBJ: Although Affidea is a private company, its public diagnostic imaging centers in Hungary are accredited for the postgraduate training of junior doctors and trainees for the Radiology Specialist Degree by the Semmelweis University Budapest Radiology Department. Is this still the case, and why is it important to support state healthcare in this way?
EG-V: Yes, this partnership remains in place and is something we are very proud of. Affidea’s diagnostic centers play an important role in the practical training of radiology residents from Semmelweis University. Accreditation has been recently expanded to our private diagnostic imaging centers as well.
Supporting the development of the next generation of healthcare professionals is part of our commitment to the future of Hungarian healthcare. By contributing to medical education, we help to ensure that both public and private healthcare providers will have well-trained, highly skilled specialists in the years to come.
This collaboration also reflects our broader mission: to strengthen the overall healthcare ecosystem in Hungary by sharing our expertise, best practices, and infrastructure with the broader medical community.
BBJ: Is there anything else you would like to add?
EG-V: At Affidea, we believe that health is the foundation of personal and business success. In a rapidly changing world, companies that invest in the well-being of their people will be the ones that attract and retain the best talent. With our integrated corporate health services, nationwide coverage, and expertise in diagnostic imaging and outpatient care, we are uniquely positioned to help companies build a healthy, resilient workforce today and in the future.
This article was first published in the Budapest Business Journal print issue of July 11, 2025.
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