The bank has been using SAP’s SuccessFactors solution, a cloud-based, integrated human resource management system, to serve the needs of its more than 12,000 employees in Hungary. Preparations are underway to expand it to cover all 11 countries across the entire group.
Márk Zsuga, head of digital HR at OTP Bank, received the award on behalf of the bank at the HR Connect forum held on April 3 as part of the second SAP Innovation Day event.
SAP says its Customer Adoption Excellence Award is intended for companies that have achieved exceptional results using SuccessFactors in developing their HR processes. The German enterprise software firm recognizes companies that focus on both technological innovation and employee experience annually. This is the first time a Hungarian company has received the title.
“When implementing SAP SuccessFactors, the main focus was always on adapting to business needs, not on experimenting with available technology for its own sake,” says Annamária Zentai, director of OTP Bank’s HR Expertise Center. “The goal is to create a capability-based organization in which individual jobs, employee skills and experiences can be digitally tracked, analyzed and developed. We are proud that our efforts have been recognized internationally by SAP,” she adds.
“OTP’s holistic approach and innovation-based HR practices are a truly good example of the cooperation between business and technology,” says Szabolcs Pintér, managing director of SAP Hungary. “We also see it as exemplary in the domestic market how OTP Bank finds individual ways to respond to the organization’s HR needs, fully exploiting the potential of SAP SuccessFactors. We are proud that as a professional partner, we can also support OTP on its digitalization journey.”
OTP’s HR digitalization journey is not new. The company has been using SAP-based Human Capital Management solutions since 2003. In 2017, the bank decided to implement SuccessFactors. The initial goal was to provide an easily accessible, cloud-based system to replace previous, more difficult-to-scale solutions and modernize HR processes for employees and managers.
In addition to already implemented modules (Employee Central, Recruitment, Onboarding, Performance and Goals Management, Learning Management System, and Compensation), the company is working on a full, group-level extension. By standardizing, making comparable, and digitalizing subsidiary operations, even more transparent and measurable HR operations can be created at every point in the banking group.
“Our example shows that digital HR is not just the future but already the present. Strategic thinking, organizational development, openness and focusing on the employee experience guarantee that the system is not only implemented but also really works and creates value,” says Zsuga.
This article was first published in the Budapest Business Journal print issue of April 22, 2025.
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