Of this, PLN 87.4 billion will come from online stores and PLN 53.9 billion from platforms.

"E-commerce still has great growth potential in Poland, but we predict it will no longer be the expansion we have seen in recent years. Between 2018 and 2021, the value of e-commerce in our country grew by an average of 26% annually, and between 2022-2027 we forecast an average annual growth rate of 11%. The slowdown is another sign that the Polish e-commerce sector is entering a maturity phase," the report said.