Regio Játék sold around 7 million toys last year. Bestsellers were board games, LEGO sets, and creative games.
Customers in Regio Játék's brick-and-mortar shops spent about HUF 7,910 per visit, on average, up 4.4% from 2020. The average online purchase climbed 20% to HUF 12,000.
Regio Játék has 43 stores and a staff of over 500. It controls close to one-quarter of Hungary's toy market.
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