About 41% of interviewees said they start to make savings in earlier months for their holiday spending while 25% said they tighten their belts after the holidays. One-quarter said they do not need to save because of the additional costs, compared to 19% who responded thusly in 2011.
Although consumers still buy 63% of their presents at shopping centers, web-based stores now take second place with 48%.
The most popular gifts are clothes (57%), cosmetics or perfumes (51%) and books (49%), although GfK noted a significant number of male respondents said they will be giving a mobile phone or smartphone as a Christmas gift to their wife or partner.
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