In the period from May to June, which marked the first upsurge in purchases of cooling equipment – i.e. fans of various designs, air coolers, and mobile air conditioners – the chain sold around 165% more units in this category than last year.
Of the three types of devices available, mobile air conditioners represent the higher end of the range, and are therefore also more expensive, typically between HUF 100,000-150,000. Despite this, the number of devices sold has almost doubled compared to the same period last year, and the company has sold more than three times as many devices as two years ago. There was a double-digit increase in sales of fans and air coolers in the space of a year.
The most popular products this year have been standing fans, desktop fans, and mobile air conditioners, showing that a significant proportion of customers are looking for simpler, budget-friendly solutions.
"In this period, chillers are of course a real hit in our stores too. The season is still in full swing and if the heatwave stays with us, we expect a further 20% increase in sales by the end of the summer," says Bálint Fazekas, commercial director of Euronics.
"As with many other products, smart features are the latest innovation in this market; more and more users are looking for the possibility to control the product they buy remotely from their phone after downloading an app. This way, when you turn it on when you leave work, you can have a comfortable temperature in your home by the time you arrive," he adds.
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