Pick plans to spend HUF 1.2 billion on developments within the group this year. The company is constantly developing new products. “We have to find the balance between the conservative taste of our customers and light and novel packaging,” Kovács said. “Two out of five newly introduced products remaining on the market is a good result,” he noted.
Last year, 26-27% of the revenues were generated by export, and the firm wants to increase it to 30% this year. However,2011 is going to be a difficult year for the company, according to Kovács. Expenses have grown 15-20% from last year, and the company wants to realize a 10% increase in the price of end-products this year.
Answering a question about an earlier planned large-scale investment, Kovács said he did not exclude the possibility of the firm moving from its current location in Szeged, if the earlier announced HUF 30 billion investment – the construction of a new plant – will not kick off within a few years. “The local government of Szeged promised to sell us the property we set our eyes on in 2009, but elections came and the promise has never come true,” Kovács said. “If there is no solution within a given period of time, we have to decide about the future of the investment.” The decision on the move, however, is the owners’ competency, Kovács added.
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