“Supporting good causes has been a priority for Penny since the beginning, so we try to seize as many opportunities as possible to help those who need it most. After our successful cooperation so far, we have teamed up again with the Hungarian Red Cross, and we are very proud that with this campaign we can help a total of three hundred children start school who otherwise would not have had the opportunity to get access to these products,” explains Eszter Kazatsay, head of communications at Penny Hungary.
“From a social and professional point of view, the most significant thing is that such products give children dignity since they are no different from their peers whose parents were able to buy the current fairy-tale character bag or pen holder. They don't miss out on the current trends of their age group, which is important for them to be able to talk, connect with each other, and make school friendships,” adds Judit Waller-Fekete, the national social professional leader of the Hungarian Red Cross.
With the cooperation of the store chain and the health organization, a total of 300 disadvantaged children will be able to go to school with equipment that they otherwise would not have had access to.
The donations provided by the company are further distributed by three local organizations of the Hungarian Red Cross in the counties of Heves, Nógrád, and Budapest. The donation packages were put together mainly for primary school children, and their content is very diverse, as the children can also find a pen holder, a notebook, a label, plasticine, and watercolors. The donations will be delivered to the children and their families before the end of September.
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