Due to the reorganization after the pandemic and the decrease in purchasing power, the Hungarian e-commerce market slowed in 2022; it only expanded by 9.9%, while the share of online sales within commerce fell back below 10%.
From the results of the comprehensive industry survey prepared by GKID, it emerges that e-retailers see the most opportunity for growth currently in increasing the customer experience; about two-thirds of surveyed companies consider this critical.
In practice, in addition to user-friendly shopping interfaces, this means attractive payment and delivery options. This is important because the speed of delivery is still one of the most importan t considerations for customers when ordering online.
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