The brand sold a total of 2,572 cars last year in the premium category, a 40% rise compared to the previous year, Mercedes said based on Datahouse data.
Mercedes attributes the success to its refreshed and expanded product line on offer last year. “We were able to close eleven record months [last year], which is chiefly due to our product line,” said Tamás Hesz of Mercedes-Benz Hungary. “We should also mention the premium customer care our clients receive in our salons,” he added.
The company is planning to further strengthen its position in the premium segment, and is therefore expecting to expand its portfolio of cars on offer this year.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
