ElSayad is replacing Zsuzsanna Poós, who is leaving the company, the online daily said. ElSayad has more than 15 years of experience in the field of digital marketing, brand and product introduction and development, distribution expansion and raising efficiency.

He worked at Dubai-based Emirates Integrated Telecommunications Company from 2011, working as a Digital Marketing Director from 2013. Before that he worked at MSN Arabia, MSN Maghreb & MSN Pakistan.