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Located at Deák Ferenc utca 19, the 250 sqm space is designed to create a warm and welcoming environment where guests can explore the full range of men’s and women’s collections for yoga, Pilates, running, training, tennis, golf, and everyday movement.
To celebrate the opening on March 27, Lululemon welcomed guests with a vibrant first-day experience featuring special giveaways for early visitors and live DJ performances. A coffee cart, in collaboration with local partner Cause Roastery offered complimentary drinks, and customers could also enjoy free pastries from Salt Bakery, adding to the festive atmosphere.
On Sunday, March 29, the very first Empowered by Lululemon event in Hungary took place at an exclusive location, the Roman Hall of the Museum of Fine Arts, led by Lululemon Ambassador and yoga instructor Petraflow. Guests attending the yoga class could enjoy live piano music, special gifts, and surprise experiences.
On Saturday, April 18, Lululemon will host a community run in partnership with local training crew Habits Cult, bringing together approximately 60 runners. The run will begin and end at the Deák Ferenc utca store, where participants will enjoy refreshments and surprise treats.
Following the opening, Empowered by lululemon events, run clubs, and movement-led activations will continue throughout April and beyond, providing ongoing opportunities for engagement and connection with the local wellness community.
Beyond the opening days, the Budapest store will play a central role in the city’s active and wellness ecosystem. lululemon will collaborate with leading local fitness and wellbeing studios, including TMS Reformation Studio and studio aeden as well as new brand ambassadors across the city. These partnerships will deliver movement-led experiences and workshops, reflecting lululemon’s holistic approach to physical, mental, and social wellbeing and establishing the store as a long-term community destination in Budapest.
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