Although Lego toys have been widely available in Hungary for a long time, the agreement with Euronics gives one of the world's largest toy companies, the Lego Group, the opportunity to reach a whole new customer segment. The special feature of the cooperation is that Lego sets were not previously available in electronics stores in Hungary.
At present, the products are available in 23 Euronics stores: in the larger stores, customers can choose from 45 Lego sets, while in the smaller stores they can choose from 10-12 Lego products, and this year the sets will be available in 20 more stores. In addition, Euronics' webshop already offers 400 Lego sets for order.
"Euronics' product range is constantly expanding: in 2021, we introduced the toy category as part of our growth strategy. We now sell around 2,000 products, ranging from various toy figures to board games and interactive, skill-development tools," said Bálint Fazekas, Euronics' commercial managing director.
"We are honored to have been chosen by the Lego Group as an official distributor and proud to contribute to making these amazingly creative, imaginative, and interesting toys for all ages more accessible to consumers nationwide. Lego playsets inspire not only children but adults around the world with the experience of playing together and being creative – we've made sure that our range is specifically designed to provide recreation for all ages," he adds.
This year marks the 90th anniversary of Lego toys, and to mark the occasion, the company has launched new nostalgia sets. One of these unique sets – also available in Euronics stores – is "Lego Classic 90 Years of Play," which features Lego elements in rainbow colors and miniatures from 15 popular Lego sets from past decades.
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