While e-commerce sales have been growing exponentially in the past few years, with 21% of women and 25% of men between the age of 16 and 75 regularly buying products online, Hungary is still behind the rest of the European Union, where 43% of the population engages in online shopping, MTI said, citing the KSH report.
There is a general distrust towards “invisible stores”, according to KSH. Some 87% of people who have never shopped online said they were “hesitant” about purchasing goods through webshops. About 24% of consumers who do not engage in online shopping said this was due to their lack of access to a debit or credit card, while 23% said it was because they had trouble receiving packages or coordinating delivery times. Roughly a third of hesitant online shoppers said they do not trust warranties and promises made by online payment services and sellers, while 22% said they lacked the digital skills to make an online purchase.
Only 11% of companies with their own website offered the option of tracking an online order to the customer after it was dispatched. Of the companies that operate their own website, a quarter offered an online shopping option; 56% of these were in the business of providing accommodation services, KSH added.
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