Half of the respondents start shopping before December. The most popular gifts are toys, clothing and electronics. 

In addition, the majority of those filling in are consciously looking for discounts and special offers.

Based on the results of the research, our compatriots still mostly celebrate in a wider family circle, with relatives (49%) or their close family (43%). 

If it is not possible to meet in person, two-thirds of the respondents keep in touch with their loved ones by mobile phone, half by text chat messages (compared to 2021, this has increased by more than 10%), and one-third by video call. 

Those who plan to celebrate with fewer people this year typically do so for financial reasons.