During a previous competition oversight procedure concluded in February 2023, the California-based platform pledged a comprehensive compensation package, reportedly involving financial redress for up to 150,000 Hungarian customers, to avoid a fine.

The initial investigation, launched in 2021, found that Wish may have failed to exercise due diligence in overseeing pricing and discount practices on its marketplace.

GVH suspects that sellers displayed misleading prices and discounts, made false promotional claims, and used countdown timers to pressure consumers into instant purchases.