In the spring of 2021, eMag pledged to offer consumers more than HUF 1 billion in coupons and cease using misleading price comparisons in its advertisements.
In a follow-up, GVH found eMag's operators – Dante International and Extreme Digital-eMAG – had restricted the range of products for which the coupons could be used.
They also stopped using fabricated "original" prices for comparison in promotions, but started comparing their retail prices with "recommended supplier prices" which GVH said were "unrealistically high".
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