It was the 14th straight month of contraction in retail activity, but the softest pace since November 2022. Among stores selling manufactured goods, the decline in turnover was 27% in stores selling via mail order; other non-specialized stores selling computers and their accessories, books, sports equipment, games, toys (-14%); household goods and appliances, hardware and building materials (-11%). By contrast, retail trade grew for pharmacies and cosmetics (4%).

On a monthly basis, retail trade grew 2.0% in October, the most in five months, rebounding from a 4.7% fall in September.