Anyway, the point is that, by way of celebration, we will soon have a present to share with you: a new look to our bbj.hu website.
You might wonder whether the second wave of a global pandemic is a good time to launch a new website. Our response to that would be to say there is seldom a perfect time to do anything. We embarked on the plans long ago and are now at the stage where we think it is ready to go, which makes it the right time for this project.
The idea is to make the site more accessible, with articles presented in a clear and attractive design. But the new website is as much about functionality as it is looks. It will be quicker to load and faster to navigate, with the articles themselves much easier to search through a wider choice of keywords. A big chunk of the work has gone into making it more compatible with Google analytics, so we also hope it will also be easier to find for those who do not necessarily know us. That means our articles, telling your stories (and, of course, those all-important advertising messages from our partners) can potentially find a much bigger audience.
It’s been something of a labor of love for those involved (not least our publisher and our website editor), and its gestation period would make an elephant proud, but we hope you will find the new look and functionality of the website worth the wait. Depending on how the final tests go, right now it is an open question whether this will be an Advent, Christmas or New Year present (my gut feeling says Advent, but I’m not a betting man). In any case, it will be with us soon enough. Please do drop us a line to let us know what you think.
This is our last print issue of the Budapest Business Journal in 2020, a year few of us will forget. While it will not recalled in blessed memory, there will still be much to celebrate. The rediscovery of community kindness, of a slower pace of life, of the potential for a better work/life balance, of more bird song and less pollution. And, of course, we have the wonders of modern science to celebrate. The pace at which researchers the world over have worked to find a viable vaccine has been remarkable, and we now have the hope of a more normal year ahead of us. Let us hope that in the rush to recover, we don’t forget what we learned anew this year.
However you celebrate it, let me wish you Happy Christmas/Ashura/Hanukkah/Holidays/Pancha Ganapati/Winter Solstice/Yalda/Yule (delete as appropriate), and add the hope that 2021 will prove more peaceful, healthy and prosperous for all of us.
Robin Marshall
Editor-in-chief
This article was first published in the Budapest Business Journal print issue of December 11, 2020.
