Deichmann Cipőkereskedelmi sold 3.17 million pairs of shoes last year, Czeczeli said. In terms of turnover, the unit had 20.6% market share, he added.

Excluding sales at the eleven new units Deichmann Cipőkereskedelmi opened in 2010, revenue was up 13%, said Czeczeli.

Non-shoe items accounted for HUF 2 billion of turnover in 2010.

Deichmann Cipőkereskedelmi opened its 74th store in Hungary, in Budapest, on Wednesday. This year, the company plans to open ten new stores.

The unit expects double-digit revenue growth in 2011 too, Czeczeli said.

Deichmann Cipőkereskedelmi stores employ 580 staff.