With Allegro’s cross-border model, Hungarian merchants no longer need to manage separate sales channels in each country or negotiate individual agreements with logistics providers. Instead, they can access the platform’s regional customer base through a single interface, making international growth faster and more accessible.
The company’s Allegro Shipping service, provided as a free tool on the platform, simplifies parcel dispatch by integrating contracted delivery partners and their individual pricing schemes. This enables seamless order fulfillment and full shipment tracking. All Hungarian merchants can access DPD’s domestic and international delivery services at competitive rates.
“Allegro’s cross-border sales model, the ‘list once, sell everywhere’ approach, opens up entirely new horizons for Hungarian businesses,” said Michał Marcińczyk, Allegro’s director of international expansion. “Hungarian sellers no longer need to manage separate platforms or create listings multiple times: from now on, they can reach more than 21 million active buyers in the region through a single interface and via the shipping methods we support. This represents enormous new sales potential for local merchants, regardless of the size of their business.”
Allegro says it aims to act as a genuine partner to Hungarian sellers, charging commissions only after successful sales. To support domestic businesses entering new regional markets, the company offers a range of tailored services.
These include Hungarian-language customer and merchant support to ensure a smooth local user experience, as well as a commission model based on completed sales that significantly reduces upfront costs and financial risk for companies expanding abroad.
Top-performing Hungarian merchants can also join Allegro’s VIP program, which provides access to dedicated account managers offering personalized strategies and hands-on operational support.
To boost visibility and sales, Hungarian listings are marked with a red-white-green flag icon. Allegro’s advertising solutions, promoted listings and seasonal sales campaigns — including Allegro Days, Black Weeks and Smart! Week — are designed to increase product exposure and conversion. During campaign periods, overall gross merchandise value growth averages three percentage points higher year-on-year than in non-campaign weeks.
The Allegro Smart! loyalty program helps Hungarian businesses build long-term relationships with regional buyers, improving visibility and significantly increasing conversion rates.
Operational support is provided through Allegro’s network of certified integrators, enabling merchants to manage inventory, orders, shipping and invoicing on a single unified platform. Advanced automation tools further streamline time-consuming administrative tasks, allowing entrepreneurs to focus on growing their businesses.
Hungarian sellers also gain access to an expanded delivery network serving customers in Poland, the Czech Republic and Slovakia. Courier partners such as DPD and Express One — with additional providers set to join — offer home delivery as well as convenient pickup and drop-off points, including parcel lockers. Through Allegro Shipping, merchants can integrate multiple delivery options into their storefronts and set individual shipping fees.
The platform also supports compliance with international tax regulations by providing country-specific guidance and free training via Allegro Academy. By reducing the administrative burden associated with cross-border operations, Allegro aims to help Hungarian businesses concentrate on increasing regional sales.
Cross-border e-commerce in Central and Eastern Europe is currently growing at a double-digit annual rate, and Allegro says its expanded services present a major opportunity for Hungarian companies to enter this fast-developing regional market.
“Allegro connects Hungarian sellers with millions of new buyers in Poland, the Czech Republic and Slovakia. In doing so, we are creating a dynamic environment for Hungarian merchants in which they can expand their operations without having to manage multiple platforms or marketplaces in parallel,” Marcińczyk said. “Our goal is to make international expansion simpler and more accessible than ever for businesses — regardless of size.”
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