According to a statement from Aldi, since entering the Hungarian market the company has paid particular attention to sourcing as many products as possible from domestic suppliers, thereby supporting Hungarian agriculture and the food industry.
At the end of 2021, Aldi became the first of the retail chains in Hungary which purchases products exclusively from Hungarian suppliers for all poultry, pork and beef in its permanent offer.
In the past two years, changes have taken place in the procurement market; both suppliers and food retail were adversely affected by the drastic increase in the price of energy and packaging materials, and imported products appeared again to a greater extent.
The retail chain shares that “[The company] has kept to its promise regarding the fresh meat available in its assortment and only sold Hungarian fresh meat – even in cases where it received an offer for cheaper imported meat products.”
A statement from Aldi explains that “The freshness [of the meat] is guaranteed by the fact that, depending on the variety, the ground pork available at Aldi can be consumed for 10-12 days after production, and these products are typically available on the shelves of the supermarket chain within 24 hours after packaging.”
During the company’s "Buy one, take two!" sale, customers only have to pay for one of two trays of 500 g fresh ground pork with a 30% fat content from Aldi's own brand Húsmester product line for one week, only having to pay HUF 1,149 for a total of 1 kg of ground pork.
The promotion is uniformly valid in all 168 Hungarian stores of Aldi Magyarország Élélmiszer Bt. from September 14 to September 21.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
