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The proportion of buyers of counterfeit products was the lowest it has been in the last 10 years between July 2019 and July 2020 at 11%, according to the HENT survey.

The research also points out that 80% of the Hungarian population would not buy a product from a counterfeit or doubtful source at all. It is also encouraging that consumer awareness is rising among those consumers who are fundamentally reluctant to buy a counterfeit product.

The vast majority of those (97%) have not purchased such a product in the past year.